Your Revenue Has A Ceiling. We Remove It.
Herald deploys a full Revenue Growth Ops pod into your business. In 30 days, our COMPASS diagnostic finds the 1-3 constraints quietly capping your revenue. Then we execute the plan to remove them — building a system that makes your growth reliable and your results repeatable.
$2.4B+
3.2×
40+
180+
YOU DID THE HARD PART.
NOW GROWTH HAS GONE QUIET.
You got past the first million on grit, instinct, and late nights. Revenue is real. The team is real. But somewhere between $2M and $5M, the playbook that built this business stopped working. Growth has flatlined, and the three most common moves founders make next all cost more than they return.
The Hiring Trap
You post for a Head of Growth. Six months to find one. $200K+ salary. Their first move: request budget for a team underneath them. Now you're $500K-$750K deep in payroll before a single campaign launches. Nine months in, you're still "ramping up."
The Agency Gamble
A senior partner sold you. A junior account manager services you. The reports look great. The metrics mean nothing. Revenue hasn't moved. You're paying $10K-$15K a month for activity reports and "brand awareness" you can't deposit.
The Execution Gap
You actually know what needs to happen. The strategy is clear. But your team of three can't execute at the speed and discipline required to break through. The plan sits in a Google Doc. Revenue sits where it was last quarter.
A FULL GROWTH TEAM. DEPLOYED IN 30 DAYS.
The system has three layers. At the center: your Growth Operator, running the COMPASS and setting strategic direction. Around them: the operators who execute the plan. Underneath everything: AI infrastructure that expands capacity and compounds every human decision.
Growth Operator
Senior strategic lead. Functions as your fractional Head of Growth. Ensures the plan is implemented. Sets priorities, drives accountability, makes the strategic calls.
Ops Coordinator
Project manager and copywriting lead. Runs the day-to-day execution, coordinates specialists, manages deliverables and timelines. Ensures nothing falls through the cracks.
Specialist Pool
Media buying, SEO, content, design, development, video/audio. Deployed based on the diagnostic plan. The hands that do the implementation work.
AI Agents
Research, competitive analysis, reporting, content drafting, data synthesis. Integrated into every workflow to expand the capacity and speed of every human team member.
The AI-Native Advantage
Every company at this stage needs the same capabilities — strategy, execution, optimization — but only a fraction of each person's time. Herald's pod model gives you the full team without the full payroll. AI does the expansion. Humans do the judgment.
13 MONTHS. ONE MANDATE.
Month 1 is diagnosis. Months 2 through 13 are execution. We don't hand you a strategy deck and wish you luck. We build the plan, run the plays, and own the outcomes alongside you. Every quarter recalibrates. Every month reports. Every week executes.
The COMPASS Diagnostic.
The COMPASS Method maps your full 5A Flywheel — Awareness, Attraction, Acquisition, Activation, Advocacy — and identifies the 1-3 constraints quietly capping your revenue. The output: a 65-100 page research document distilled into a sharp 12-month execution plan built entirely around removing those constraints.
Foundation.
Quick wins first. We build the infrastructure, establish baselines, and set the KPIs that will govern every decision going forward. You see traction before the first quarterly review.
Acceleration.
Double down on what's producing revenue. Kill what isn't. Every dollar and hour is directed toward the channels and tactics with proven ROI. No sacred cows.
Compounding.
The system is running. Results are compounding. Focus shifts to optimization, expansion, and building the flywheel that keeps producing revenue after the engagement ends.
Transition & Renewal
We document every system, train your team, and prepare you for the next phase of growth. Most clients renew. The ones who don't leave with a machine that runs without us.
THE MATH MAKES THE DECISION.
Building an in-house growth team costs $500K+ and takes 9-12 months before anyone executes a single campaign. Herald gives you the same capabilities — strategy, execution, optimization — deployed in 30 days, at a fraction of the cost. Run the numbers yourself.
BUILD IN-HOUSE (PER YEAR)
$553K–$608K
HERALD GROWTH OPS (PER MONTH)
$8,000/mo
You save up to $544,000 in year one — and you're executing in 30 days, not 12 months.
THREE TIERS. SAME SYSTEM.
Every tier includes the full pod: your Growth Operator, Ops Coordinator, Specialist Pool, and AI infrastructure. Every tier starts with the COMPASS diagnostic. The only difference is velocity — how many stages of your 5A Flywheel the pod can optimize simultaneously.
The COMPASS maps your full flywheel: Awareness, Attraction, Acquisition, Activation, Advocacy. It identifies the 1-3 constraints capping your revenue. Your tier determines how many of those constraints we can remove at the same time.
Foundation
$8.5K
$1M – $2M Revenue
One constraint. Full focus.
The COMPASS identifies your biggest bottleneck. The pod deploys against it completely. When it is removed, we move to the next. This is the right tier if you need to solve one thing well before expanding the scope.
1 Flywheel Stage at a time
GROWTH
$15K
$2M – $5M Revenue
Two constraints. Simultaneous execution
For founders who are ready to accelerate. The pod works two interconnected stages of the flywheel at once — for example, fixing your Acquisition conversion rate while scaling your Attraction engine. Faster removal. More momentum.
2 Flywheel Stages simultaneously
Scale
$25K
$5M+ Revenue
Full flywheel. Maximum velocity
The pod operates across all five stages of the 5A Flywheel simultaneously. Every constraint the COMPASS identifies gets a dedicated execution track. This is the tier for founders who need the entire growth engine running at capacity — not sequentially, but in parallel.
Full 5A Flywheel
WHAT THE POD ACTUALLY DOES.
The COMPASS tells us where to focus. The pod does the work. We don't offer a menu of services. We deploy the disciplines your diagnostic prescribes.
Awareness
Building the demand that fills the top of your flywheel. Paid media, organic search, content authority, and brand positioning — deployed when the COMPASS identifies awareness as the constraint.
Attraction
Converting attention into qualified interest. Messaging audits, positioning refinement, lead magnet strategy, and SEO architecture — deployed when the COMPASS identifies that the right people are finding you but not engaging.
Acquisition
Fixing the conversion architecture. Offer design, funnel overhaul, sales process optimization, and UX improvement — deployed when the COMPASS identifies that leads are not closing at the rate they should.
Activation
Turning new customers into retained ones. Onboarding sequences, lifecycle marketing, and cross-sell strategy — deployed when the COMPASS identifies that you are losing revenue after the sale.
Advocacy
Building the referral and retention engine. Review systems, referral programs, and community strategy — deployed when the COMPASS identifies that your best customers are not actively growing your pipeline.