COMPASS METHOD HQ

THE GROWTH TEAM WITH YOUR REVENUE AS ITS SCOREBOARD.

CMHQ installs a senior growth team inside founder-led businesses doing $1M to $5M. COMPASS finds the 1 to 3 constraints capping revenue. Then we execute the plan to remove them, building a growth system that makes revenue clearer, steadier, and more accountable.

Revenue Generated

$2.4B+

In tracked client revenue across Herald engagements
Avg. Revenue Lift

3.2×

Average revenue lift within 18 months
Industries Served

40+

COMPASS runs from startups to $800M juggernauts
Engagements

180+

Active and completed revenue growth engagements
The Problem
01

YOU BUILT THE BUSINESS.

NOW GROWTH HAS STALLED.

You got past the first million on grit, taste, and proximity to the customer. Revenue is real. The team is real. But somewhere between traction and scale, the growth system stopped compounding. The next move matters because the wrong one gets expensive fast.

The Senior Hire Trap

You start looking for a Head of Growth or CMO. Months pass. The salary is heavy. Then they need budget, tools, and a team before execution starts. You are deep into payroll before the revenue problem is even diagnosed.

The Agency Gamble

A senior strategist sells the work. A junior team manages the account. Reports arrive on time, but the numbers that matter do not move. Activity increases. Revenue does not. You are buying motion without a scoreboard.

The Execution Gap

You may already know pieces of what should happen. The issue is capacity, sequencing, and accountability. Your team cannot diagnose, prioritize, and execute across the whole revenue system while still running the business.

The Solution
02

A FULL GROWTH TEAM. BUILT AROUND REVENUE.

CMHQ does not advise from the sidelines. We install a done-for-you fractional CMO team inside your business with one mandate: find the revenue ceiling, remove the constraints, and make growth easier to trust.

The system has three layers. First, COMPASS diagnoses the 1 to 3 constraints capping growth. Second, a senior human team sets priorities and executes. Third, AI-assisted infrastructure compresses the research cycle so judgment reaches the work faster.

Growth Operator

Senior strategic lead. Functions as your fractional CMO. Owns priorities, pressure-tests decisions, drives accountability, and keeps revenue as the scoreboard.

Ops Coordinator

Project manager and copywriting lead. Runs day-to-day execution, coordinates specialists, manages deadlines, and keeps the plan moving.

Specialist Pool

Media buying, SEO, content, design, development, video, and analytics. Deployed only where COMPASS says the constraint requires it.

AI-Assisted Infrastructure

With AI, the gathering phase goes from 6 weeks to 6 hours so trained frameworks can parse the data and diagnose where growth stalled.

AI + TEAM

The AI-Native Advantage

Founder-led companies need senior strategy, sharp execution, and real optimization before they need more payroll. CMHQ gives you the team without the hiring drag. AI expands the research capacity. Humans make the calls.

How It Works
03

13 MONTHS. ONE SCOREBOARD.

Month 1 is diagnosis. Months 2 through 13 are execution. We do not hand you a strategy deck and hope it works. We find the constraint, build the plan, run the plays, and keep every quarter tied to revenue.

MONTH 1

The COMPASS Diagnostic.

COMPASS maps your full 5A Flywheel and identifies the 1 to 3 constraints quietly capping revenue. With AI, the gathering phase goes from 6 weeks to 6 hours, then the human team turns the diagnosis into an execution plan in under a week.

Months 2-4

Foundation.

Quick wins first. We set baselines, repair broken conversion points, install the operating cadence, and give every initiative a clear owner, timeline, and revenue reason.

Months 5-7

Acceleration.

We double down on what is producing revenue and cut what is not. Budget, time, and attention move toward the channels and offers proving they can scale.

Months 8-10

Compounding.

The system starts working with less founder drag. We optimize the best plays, expand what is working, and build the flywheel that can keep producing.

Months 11-13

Transition & Renewal

We document the system, train your team, and prepare the next growth phase. Most clients renew. The ones who do not leave with the machine.

The Economics
04

THE MATH MAKES THE DECISION.

Building an in-house growth team can cost $500K+ and still take 9 to 12 months before the system is fully working. CMHQ gives you senior strategy, operators, specialists, and infrastructure at a fraction of the cost. Run the numbers yourself.

The Old Way

BUILD IN-HOUSE (PER YEAR)

Head of Growth / Strategist
$250,000
Marketing Manager / Ops
$118,000
Specialists (hires)
$140,000
AI Tools & Infrastructure
$15,000–$40,000
Recruiting Costs
$30,000–$60,000
Total Investment

$553K–$608K

9–12 months to execution
VS
COMPASS Method HQ

COMPASS Method HQ (PER MONTH)

Growth Operator
Included
Ops Coordinator
Included
Specialist Pool
Included
AI-Assisted Infrastructure
Included
Recruiting Costs
$0
Starting At $15K month 1

$8,500/mo after

⚡ 30 days to execution

You save the hiring drag, keep senior judgment in the room, and start removing the constraint before the year disappears.

investment
05

ONE SYSTEM. ONE COMMITMENT.

CMHQ is a 13-month engagement. Month 1 is the COMPASS diagnostic. Months 2 through 13 are execution. One team, one scoreboard, one constraint-removal system built around your revenue.

Month 1

$15K

COMPASS Diagnostic

For founder-led businesses doing $1M to $5M.

Deploys the full COMPASS diagnostic to identify the 1 to 3 constraints quietly capping your revenue. Covers the complete 5A Flywheel - Awareness, Attraction, Acquisition, Activation, Advocacy and delivers a sharp execution plan.


One-time engagement to start

capabilities
06

WHAT THE TEAM ACTUALLY DOES.

COMPASS tells us where to focus. CMHQ does the work. We deploy the disciplines your revenue constraint requires.

Awareness

Building demand that fills the top of the flywheel: paid media, organic search, content authority, and positioning when visibility is the constraint.

Attraction

Turning attention into qualified interest: messaging audits, lead magnets, landing pages, and SEO architecture when the right people are not yet engaging.

Acquisition

Fixing conversion architecture: offer design, funnel overhaul, sales process optimization, and UX improvement when leads are not becoming customers.

Activation

Protecting revenue after the sale: onboarding, lifecycle marketing, retention systems, and cross-sell strategy when customers are not fully activating.

Advocacy

Turning customers into a growth channel: referral systems, review strategy, partner loops, and community when your best customers are under-leveraged.

THE NEXT STEP IS A CONVERSATION.

CMHQ is for founder-led businesses doing $1M to $5M that are ready to find the constraint and execute. Implement what COMPASS says. Get a 2X return or your money back.

It's Time To Grow On Purpose.

Revenue growth for founder-led brands. Diagnosis before tactics.