THE GROWTH TEAM WITH YOUR REVENUE AS ITS SCOREBOARD.
COMPASS Method HQ is Herald's done-for-you growth advisory service for founder-led businesses doing $1M to $5M. We install one senior agency pod inside your business, use COMPASS to identify the 1 to 3 constraints capping revenue, then execute the plan to remove them. COMPASS finds the 1 to 3 constraints capping revenue. Then we execute the plan to remove them, building a growth system that makes revenue clearer, steadier, and more accountable.
$2.4B+
3.2×
40+
180+
YOU BUILT THE BUSINESS.
NOW GROWTH HAS STALLED.
You got past the first million on grit, taste, and proximity to the customer. Revenue is real. The team is real. But somewhere between traction and scale, the growth system stopped compounding. The next move matters because the wrong one gets expensive fast.
The Senior Hire Trap
You start looking for a Head of Growth or CMO. Months pass. The salary is heavy. Then they need budget, tools, and a team before execution starts. You are deep into payroll before the revenue problem is even diagnosed.
The Agency Gamble
A senior strategist sells the work. A junior team manages the account. Reports arrive on time, but the numbers that matter do not move. Activity increases. Revenue does not. You are buying motion without a scoreboard. COMPASS Method HQ gives you the senior judgment and execution capacity before you make the permanent hire, or alongside the lean team you already have.
The Execution Gap
You may already know pieces of what should happen. The issue is capacity, sequencing, and accountability. Your team cannot diagnose, prioritize, and execute across the whole revenue system while still running the business.
The common problem is not effort. It is an undiagnosed constraint inside the revenue system.
A FULL GROWTH TEAM. BUILT AROUND REVENUE.
The system has three layers. First, COMPASS diagnoses the 1 to 3 constraints capping growth. Second, a senior human team sets priorities and executes. Third, AI helps gather and structure inputs faster. Senior operators make the call.
Growth Operator
Senior strategic lead. Functions as your fractional CMO. Owns priorities, pressure-tests decisions, drives accountability, and keeps revenue as the scoreboard.
Ops Coordinator
Project manager and copywriting lead. Runs day-to-day execution, coordinates specialists, manages deadlines, and keeps the plan moving.
Specialist Pool
Media buying, SEO, content, design, development, video, and analytics. Deployed only where COMPASS says the constraint requires it.
AI-Assisted Infrastructure
With AI, the gathering phase goes from 6 weeks to 6 hours so trained frameworks can parse the data and diagnose where growth stalled.
The AI-Native Advantage
Founder-led companies need senior strategy, sharp execution, and real optimization before they need more payroll. CMHQ gives you the team without the hiring drag. AI expands the research capacity. Humans make the calls.
13 MONTHS. ONE SCOREBOARD.
The engagement is intentionally long enough to diagnose, execute, measure, and compound.
Month 1 is diagnosis. Months 2 through 13 are execution. We do not hand you a strategy deck and hope it works. We find the constraint, build the plan, run the plays, and keep every quarter tied to revenue.
The COMPASS Diagnostic.
COMPASS maps your full 5A Flywheel - Awareness, Attraction, Acquisition, Activation, and Advocacy and identifies the 1 to 3 constraints quietly capping revenue. With AI, the gathering phase goes from 6 weeks to 6 hours, then the human team turns the diagnosis into an execution plan in under a week.
Foundation.
Quick wins first. We set baselines, repair broken conversion points, install the operating cadence, and give every initiative a clear owner, timeline, and revenue reason.
Acceleration.
We double down on what is producing revenue and cut what is not. Budget, time, and attention move toward the channels and offers proving they can scale.
Compounding.
The system starts working with less founder drag. We optimize the best plays, expand what is working, and build the flywheel that can keep producing.
Transition & Renewal
We document the system, train your team, and prepare the next growth phase. Some clients renew into the next constraint. Others leave with a documented operating system their team can continue running.
THE MATH MAKES THE DECISION.
Building an in-house growth team can cost $500K+ and still take 9 to 12 months before the system is fully working. CMHQ gives you senior strategy, operators, specialists, and infrastructure at a fraction of the cost. The comparison is straightforward.
BUILD IN-HOUSE (PER YEAR)
$553K–$608K
COMPASS Method HQ (PER MONTH)
Months 2 to 13 Execution: $8,500/month
You save the hiring drag, keep senior judgment in the room, and start removing the constraint before the year disappears.
ONE SYSTEM. ONE COMMITMENT.
CMHQ is a 13-month engagement. Month 1 is the COMPASS diagnostic. Months 2 through 13 are execution. One team, one scoreboard, one constraint-removal system built around your revenue.
Month 1
$15K
COMPASS Diagnostic
For founder-led businesses doing $1M to $5M.
Deploys the full COMPASS diagnostic to identify the 1 to 3 constraints quietly capping your revenue. Covers the complete 5A Flywheel - Awareness, Attraction, Acquisition, Activation, Advocacy and delivers a sharp execution plan.
One-time engagement to start
Months 2 to 13 Execution:
$8.5K
12-month execution engagement
For founder-led businesses doing $1M to $5M.
The CMHQ team executes against identified constraints with senior strategy, operators, specialists, and AI-assisted infrastructure. Revenue is the scoreboard. Every month executes. Every quarter recalibrates.
13-month commitment · revenue as the scoreboard
WHAT THE TEAM ACTUALLY DOES.
COMPASS tells us where to focus. CMHQ does the work. We deploy the disciplines your revenue constraint requires.
COMPASS determines which stage gets attention first. The team does not deploy all five at once.
Awareness
Building demand that fills the top of the flywheel: paid media, organic search, content authority, and positioning when visibility is the constraint.
Attraction
Turning attention into qualified interest: messaging audits, lead magnets, landing pages, and SEO architecture when the right people are not yet engaging.
Acquisition
Fixing conversion architecture: offer design, funnel overhaul, sales process optimization, and UX improvement when leads are not becoming customers.
Activation
Protecting revenue after the sale: onboarding, lifecycle marketing, retention systems, and cross-sell strategy when customers are not fully activating.
Advocacy
Turning customers into a growth channel: referral systems, review strategy, partner loops, and community when your best customers are under-leveraged.